THE ONBASE INTEGRATION FOR EPIC EXPERIENCE

The OnBase integration for Epic experience video was a request that was brought to my team from the Senior Vice President of Sales and Marketing at Hyland, to help influence and close a multi-million dollar deal estimated at $2.3 million.

Our video was successful and helped generate other sales beyond the customer’s initial deployment, in addition to influencing future sales in the healthcare industry. My duties included storyboarding, concept development, gaffer, grip and pre-production scouting.

onbase.com/imaging

The OnBase.com/Imaging campaign was brought to my team after the successful implementation of an imaging services campaign from 2015. The challenge was to create an entertaining video to show the journey to a paperless office with the "scan, store, retrieve" methodology, which can normally be a monotonous process.

A microsite was created to showcase the new video and updated content from the previous campaign. My duties included web design, graphics, storyboarding, concept development, assistant camera operator, gaffer, grip and pre-production scouting.

chaz hunter campaign

The Chaz Hunter Challenge was an internal sales promotion campaign that consisted of a landing page, video and quarterly recognition ceremony. The campaign was designed for sales staff to promote Imaging Services as an add on for all sales leads in 2016. The top three sales persons with the most leads in a quarter would receive recognition and compensation at a quarterly sales meeting ceremony.

My duties included storyboarding, concept development, graphic assets, microsite maintenance, gaffer, and grip.

This campaign generated $2.3 million in the sales pipeline, as well as influenced $500k+ in closed bookings by the end of the year.

TechQuest Conference

TechQuest is an annual Hyland event/conference for end user customers, partners and employees to experience the latest features and functionality of Hyland's product, OnBase. This week long conference takes place three times a year.

I was the Art Director who created set design, signage and assets in addition to planning and implementing evening events. I also led the production team during setup, tear down and the evening events.

I was tasked with creating an in-depth experience at Hyland's world headquarters in Westlake, Ohio, maintaining and staying within budget for all three conferences per year.

During my leadership, this conference gained a 16% attendance growth and generated $925k+ in revenue, both year-over-year.

onbase.com/premium

The OnBase.com/Premium campaign was brought to my team from the Director of Education Services who was looking for a way to showcase their subscription based service that allows end user customers, partners and employees to learn about Hyland's product, OnBase.

A microsite was created to feature an entertaining video and compelling content with the ability to purchase or upgrade, right from the landing page. My duties included web design, graphics, storyboarding, concept development, gaffer, grip and pre-production scouting.

janet macoska photography

Janet came to the Woodshed team initially to produce a calendar that she would sell and give away to friends, family and clients. During the course of our strategy meeting with her, we suggested a brand refresh, new website to allow for sales of her calendar and books and fulfillment to create a truly hands-off experience for her so she would only have to focus on sales and promotion.

In just 3 months, her new website converted over 10x the industry average, with nearly half the industry benchmark for abandoned-cart instances, and recouping her design & print investment within just 34 days.

You can check out Janet’s website here or check out a more in depth explanation of Janet’s project over at our Woodshed Creative website.

just livin life

The Woodshed Creative team helped two best friends launch an entire apparel brand. With brand strategy, a logo and identity package, apparel design and printing, e-commerce web development and more, we gave them the tools to start a turn-key apparel business and lifestyle brand.

My duties on this project were to lead the creative team in creating a cohesive logo and branding package, e-commerce website and apparel curation and designs. I was also in charge of scouting and directing a photoshoot of the branded apparel for use on the website and promotion.

You can check out the Just Livin Life website here or check out a more in depth explanation of the Just Livin Life project over at our Woodshed Creative website.